What is Programmatic Direct Mail Marketing?

What is Programmatic Direct Mail Marketing: Five Things To Know About Programmatic Direct Mail

What is Programmatic Direct Mail: Automated Marketing with Direct Mail to anonymous Online Visitors to your website.

Programmatic Direct Mail is automated marketing that sends Direct Mail to anonymous online visitors to your website. Programmatic Direct Mail is sending direct mail to your anonymous online visitors after they have reached specific triggers or behaviors. Reverse appending the visitor's IP address to a household address allows for mail offers to be sent to their door. This provides a great way to improve trust and authenticity as a brand or company.

How to Capitalize on this opportunity: Send sales flyers, coupon codes, handwritten messages, upcoming events and more pertinent information to people who already know that you exist.

Send sales flyers, coupon codes, handwritten messages, postcards for upcoming events, and other pertinent information to people who already know that you exist.

Sending Programmatic Direct Mail yields higher open rates from customers due to their recognition of the brand already. Personalize messaging to customer bases for new deals, seasonal events or sales, postcards, and more. Converting anonymous website visitors has never been easier than it is with Programmatic Direct Mail.

Sending Direct Mail

Sending Direct Mail to someone that knows your business increases open rates and conversion rates. According to Smallbizgenius, 42.2 % of direct mail recipients either read or scan the mail they get. As previously mentioned, open rates and conversion rates increase from those who already recognize a brand. The customers who have already visited a brand's site know that they have already started a business relationship. Help them take the next step with direct mail pieces.

Combining Marketing Strategies

Combining online and offline marketing strategies yields more customer engagement with a brand or company. According to the Search Engine Journal, the biggest challenge that B2C marketers face is consistently producing engaging content, but direct interaction with customers is also at the heart of engagement. A cohesive marketing strategy that combines online and offline platform use increases the engagement from the customers being sought out. This is bolstered with Programmatic Direct Mail due to the fact that customers have already visited the website, so half of the puzzle has already been put together. Simply sending out a supplemental mail piece increases the level of engagement and brings more customers back for business.

Personalized offers and discounts turns into more information from your millennial and Gen Z customer base (Salesforce, 2016).

Millennials and Generation Z are the future. According to MarketingCharts, 92% of Millennials say they are influenced by direct mail to make a purchase. Businesses need to tailor into new buying tactics and customer interaction preferences that make up the next coming of consumers. With Programmatic Direct Mail, offering tailored discounts and promotional codes to site visitors has reached new heights.

Reach Real People With Programmatic Direct Mail

Direct Mail has seen a resurgence in recent years due to the often lackluster results of online ad placements. Whether due to inappropriate placements, the wide prevalence of ad blockers, or fraudulent web traffic driven by bots, ad impressions are not generating the return on investment that marketers hope for, as the often dismal response rates reveal. With Programmatic Direct Mail, companies can reach real customers. The tangibility of sending physical mail through the postal system can be a reassuring feeling – after all, bots don't have mailing addresses.

At Early Express, we offer not just Programmatic Direct Mail services but can also do your graphic design, printing, and mailing. Start sending Programmatic Direct Mail to your website visitors today with our SiteChaser Program.

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