SITECHASER™ · PROGRAMMATIC DIRECT MAIL RETARGETING
Turn Anonymous Website Visitors Into Customers — With Direct Mail in production within 48hrs.
SiteChaser captures the IP address of your anonymous website visitors, matches it to a verified home address, and mails a personalized piece — no cookies, no forms, no login required. They already found you. Don't let them forget you.
Free to install · See exactly how many visitors we can identify before you spend a dollar
70%
IP-to-home-address match rate on qualified U.S. traffic
24-48h
From website visit to mail piece in production
2-18.5%
Typical conversion rates for direct mail retargeting
1900%
ROAS in our national health & wellness case study
WHAT IS SITECHASER
Site-abandonment direct mail. The mailbox version of retargeting — without the cookies, the bots, or the banner blindness.
Every day, people land on your website, browse your products, load carts, compare pricing — and vanish without a trace. No form fill, no email, no sale. Those abandoners are your warmest leads: they found you, showed intent, and were ready to buy. SiteChaser captures their IP address anonymously, matches it to a verified household, and converts that lost visit into a personalized direct mail piece in production within 24 to 48 hours. It's the most qualified piece of mail you can send: the recipient was just on your site — you're simply the one who followed up.
HOW IT WORKS
Four steps from an abandoned visit to a postcard on their kitchen counter.
SiteChaser runs continuously in the background. You place the pixel and set the triggers once. We handle the data, the print, and the delivery.
1. Place the free pixel
A small tracking pixel — not a cookie — installs on your site in minutes. It captures each visitor's IP address and the pages they viewed: products browsed, carts abandoned, locations researched.
2. We match the visit to a household
We resolve the IP to a verified home mailing address — filtering out bots, foreign traffic, and opted-out consumers. No personal data is exposed. Real people only.
3. We print and personalize
Each piece is variable-data printed in our Dayton facility — text and images tailored to the exact products or pages the visitor viewed. Set up once, run continuously.
4. USPS delivers, you measure
Pieces are inducted within 24 to 48 hours of the visit. You get reporting and matchback to your sales — plus optional QR codes, call tracking, or unique landing pages.
SITECHASER VS. THE FIELD
How direct mail retargeting compares to what you're probably running today.
SiteChaser isn't a replacement for everything else — it's the recovery layer that makes the traffic you already paid for actually convert. Here's how it stacks up.
| CHANNEL | TARGETING PRECISION | BUYER INTENT | TANGIBILITY | BOT/FRAUD RISK |
|---|---|---|---|---|
| SIteChaser | ✔ Household + site visit + page behavior | High — already on your site | Physical, USPS-delivered | None — humans only |
| SignalChaser (search-intent mail) | ✔ Household + active search keyword | High — actively searching | Physical, USPS-delivered | None — humans only |
| Display / banner retargeting | Cookie/device-based | Medium — past interest | ✘ Digital only, often blocked | ✘ High — bots, ad blockers, viewability |
| Cart-abandon email | Known emails only | High — but requires a form fill first | ✘ Digital only, crowded inbox | Low, but spam-filtered |
| Google Search Ads | ✔ Keyword-level | High — actively searching | ✘ Digital only, fleeting | ✘ Up to 25% of clicks bot/fraud |
| EDDM / saturation mail | ✘ Carrier-route/zip only | ✘ Low — broad audience | Physical, USPS-delivered | None — humans only |
SITECHASER × SIGNALCHASER
SiteChaser converts known interest. SignalChaser captures new demand.
Run them together to cover the entire intent cycle.
SiteChaser
Reaches people who already know you exist — they visited your site but didn't convert. SiteChaser sends them a mail piece to bring them back.
- Audience: your website visitors
- Intent signal: site visit + page behavior
- Best for: recovering lost conversions
- Where they are: aware of your brand
SignalChaser
Reaches people who don't know you exist yet — they're searching for what you sell, and they're about to find a competitor. SignalChaser puts you in their hands first.
- Audience: in-market searchers in your area
- Intent signal: keyword search activity
- Best for: capturing new demand
- Where they are: comparing options
BUILT FOR
Industries where the buyer does their homework online before they pick up the phone.
🛒
E-Commerce & Retail
Recover abandoned carts and product browsers with a piece featuring the exact items they viewed.
e.g., cart abandoners, product-page browsers, sale-page visitors
🛋
Furniture & Home Goods
Long consideration cycles mean weeks of comparison shopping. Stay on the kitchen counter while they decide.
e.g., sofa and sectional pages, mattress browsers, showroom locators
🏛️
Higher Education
Reach prospective students (and their parents) who explored programs, tuition, or campus-visit pages.
e.g., program pages, tuition calculators, visit-day registration abandoners
❤️
Nonprofits
Re-engage visitors who explored your mission, programs, or donation page but didn't give.
e.g., donation-page abandoners, event pages, volunteer sign-ups
🏥
Healthcare & Medical
Follow up with patients who researched specialists, procedures, or locations — when they're choosing a provider.
e.g., find-a-doctor searches and location pages
🛠️ 🏡
Home Services
HVAC, roofing, plumbing, remodeling. The homeowner pricing you online tonight gets your postcard this week.
e.g., service pages, financing pages, quote-form abandoners
⚖️
Legal Services
High-need prospects who researched your practice areas but didn't book a consultation.
e.g., practice-area pages, attorney bios, contact-page abandoners
💰
Financial Services
Convert visitors who compared rates, plans, or advisors but never called or applied.
e.g., rate pages, retirement calculators, advisor-bio visits
🚗
Automotive
Shoppers comparing models, financing, or service quotes online — reached before they walk into a competitor.
e.g., inventory pages, trade-in tools, financing applications
WHY DIRECT MAIL RETARGETING OUTPERFORMS
Four reasons SiteChaser converts better than the channels you're already running.
It reaches the visitors you already paid for.
You spent the ad budget, the SEO effort, the design hours to earn that visit. SiteChaser is the only channel that recovers the 98% who leave anonymously — without waiting for them to come back on their own.
It cuts through digital noise.
Display ad fraud, ad blockers, and bot traffic eat 25% or more of digital ad spend — and an estimated 50% of internet traffic is fake. Direct mail gets 100% delivery to a real, verified household with a 90% open rate, and no algorithm filters it out.
It outlives the click.
A retargeting banner disappears in a scroll. A SiteChaser piece sits on the kitchen counter for days — pulled out when the household is ready to act. Campaigns typically convert at 2-18.5%, versus under 1% for display.
It compounds with everything else.
Pair SiteChaser with IP targeting and SignalChaser and a single household sees you in their mailbox, their search results, and their feed — all in the same week. Multichannel campaigns consistently double or triple single-channel response.
PROVEN RESULTS
Case study: a national brand turned abandoned visits into a 1,900% return on ad spend.
A national health and wellness company wanted incremental sales beyond its digital channels. Using SiteChaser, we placed a tracking pixel on their website, appended a verified mailing address for each qualifying visitor, and sent a personalized mail piece with a conversion offer — while holding out a control group to measure true lift.
Compared against the unmailed control group, the mailed audience showed a significant, measurable lift in sales.
Return on Ad Spend 1,900%+
verified against a holdout control group
QUESTIONS, ANSWERED
Everything you'd ask in a discovery call.
What is SiteChaser?
SiteChaser is a direct mail retargeting program from Early Express. It captures the IP address of anonymous visitors to your website, matches each IP to a verified home mailing address, and sends a personalized direct mail piece — typically in production within 24–48 hours of the visit. No cookies, forms, or logins required.
How is SiteChaser different from SignalChaser?
SiteChaser retargets people who already visited your website — it recovers known interest. SignalChaser reaches households searching online for what you sell who haven't found you yet — it captures new demand. Most clients run both programs together to cover the full buyer-intent cycle.
How much website traffic do I need for SiteChaser to work?
At least 6,000 unique monthly visitors. Our append rate typically identifies 20% or more of total website traffic, and current IP-to-address match rates run around 70% of qualified U.S. consumer traffic.
What conversion rate does direct mail retargeting get?
Campaigns typically see at least a 2% conversion rate, with rates as high as 18.5%. One national health and wellness client achieved over 1,900% return on ad spend, verified against a holdout control group.
Is IP-to-address matching legal and privacy compliant?
Yes. SiteChaser uses anonymized IP-to-household matching, excludes consumers who have opted out, and removes foreign and bot traffic. Individual names and personally identifying information are never exposed to you — we mail on your behalf and you receive aggregate reporting only. It is the same compliance framework that governs SignalChaser and IP targeting programs.
Who controls who gets mailed?
You do. Trigger mailings by pages visited, cart abandonment, or distance from your stores, and adjust the targeting rules monthly or quarterly. Business addresses can be included or excluded — most clients exclude them since the specific browser at a business can't be identified — and your offer is never co-branded with anyone else's.
Can the mail piece change based on which pages someone visited?
Yes. Variable data printing is our specialty — images, offers, and copy can change per recipient based on the products or pages they viewed, cart abandonment, or proximity to your locations. Supply your own artwork or have our team design with you; postcards and self-mailers are the most cost-effective formats, but we can produce any high-impact piece you can imagine.
How fast can a SiteChaser campaign launch?
The free test pixel installs in minutes and starts measuring immediately. A full campaign is typically live within 7 to 10 business days from signed agreement, assuming creative is approved. Once running, each new visitor triggers a mail piece into production within 24–48 hours.
How do I track results from a SiteChaser campaign?
We provide campaign-level reporting including pieces mailed and matchback to your sales or CRM data, and we can hold out a control group so you see true incremental lift. Unique landing pages, QR codes, and call-tracking numbers are supported on each piece for direct attribution.
