How can you promote your brand when you’re working from home?

With COVID-19 still present in most of the country, several companies have made the decision to allow employees to work from home well into 2021. While this is welcome news to a lot of employees, some workers—like small business owners and freelancers—are wondering how to spread the word about their brand or available services without physically getting out into the world.

Early Express offers a ton of great marketing essentials to ensure your brand stays top of mind for customers, even while you’re stuck you’re at home.

Get the word out with branded business essentials

From business cards to postcards to stickers, printed marketing materials can help you continue to promote your brand or business without leaving your house.

If you don’t already have business cards, this is the perfect time to get started. Just remember to include all of your relevant business information, like name, address, and phone number, along with your logo so customers easily recognize you. The small and compact size of business cards makes them easy to drop off at open stores around your area or include in mailings or packaging.

Postcards are another smart option to have on hand. Since they have more space than a business card, you can include more information about your business along with a larger supporting graphic. Postcards can also be used for direct mailing services, as an easy way to target customers in a specific area.

Stickers are a fun, playful way to raise awareness of your brand. Use them to create memorable product packaging and labels for your business, or as an unexpected “thank you” gift for customers who purchase your product.

Show customers you care with cards and more

Just because you can’t leave, doesn’t mean you can’t express your thanks and gratitude to customers and clients. Take advantage of greeting cards and thank you cards to send personalized messages to those who have stuck by your side and continued to support you during this difficult time. You can even include one of those business cards with a discount code to make them smile even more.

Stock up on stationary for your home office

Now is as good a time as any to stock up on stationary to keep around your office. Grab a few branded notebooks that you can use for to-do lists at home now and to-do lists at the office in a few months. Letterhead might seem outdated and antiquated, but it’s still very useful to have around. Think about it—would you rather write a letter to a client on a piece of unbranded paper or something with your business name and logo at the top? There’s a good chance you’re sending more mail than usual, so order some envelopes to cap things off. Send your thank you cards in them or even a note with some details about your business. People appreciate receiving mail, especially now more than ever.

Early Express offers professional printing services for all of your marketing essentials to help your business get noticed—today and everyday.

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