Why is signage so important right now?

As COVID-19 restrictions relax around the country, stores, schools, restaurants and other businesses are slowly beginning to reopen. While several traditional and digital advertising methods have taken a backseat, one has remained critical during this challenging time: signage. From indoor banners to window graphics to posters, business signage is making a huge comeback as a way to effectively and efficiently communicate procedures and information to customers.

If your business is starting to reopen and considering signage, here are some helpful tips to keep in mind for signage communication:

1. Communicate in a way that’s friendly

While off-the-shelf signage is convenient, it often includes messaging, color palettes and typography that don’t match your business’s style. Creating your own signs allow you to add whatever messaging you want in addition to choosing colors and typography that feel more welcoming. When developing messaging for your signage, make sure to use conversational, friendly language instead of alarming messaging that could scare customers and turn them away. Your business might be the first place a customer ventures during COVID-19, so it’s important to make them feel comfortable.

2. Reflect your brand in your signs

Another perk of creating your own signs is that you can choose the messaging, colors and typography to make sure it matches your current style and decor. You can design a sign that fits within your brand and communicates the necessary information. Add a visual or graphic to your sign to tell your message in a more playful way. The material and size of the sign can also have an impact, so choose it wisely. Maybe choose a large banner for your entrance to educate customers on the current COVID-19 procedures or use a sidewalk sign outside to tell customers that your store is open for business.

3. Use signage throughout the entire customer experience

Before selecting your signage, consider what is most important to customers entering your space for the first time in a while. What are they thinking and feeling? Think about the full customer experience and have signage along the way to help make them feel comfortable and safe in your business. Add a welcome sign at the entrance as a friendly way to welcome customers back in your store. Put signage in the bathrooms gently reminding customers to wash their hands. Place signs near elevators and in lobbies to remind customers about social distancing. Having touch points like this along the way will reassure customers that you are doing everything possible to keep them safe and healthy.

Early Express offers dozens of sign options and templates for your business to help you keep customers informed and make them feel welcome during this tough time. As a local business based in Dayton, Ohio, we understand the challenges small businesses are facing right now and send our love to all of you.

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