Online Shopping is at an all time high. How to capitalize on visitors and cart abandonment

Consumers are spending increasingly more time online, especially during the past few months. E-commerce sites are seeing a boom in visits as consumers shop at online stores instead of brick-and-mortar locations. This rise in internet traffic makes digital marketing a powerful tool for retail companies. With more visitors coming to your site, it’s important to be able to market to customers who don’t initially make a purchase. That’s where retargeting solutions, like SiteChaser, can make a difference. 

What is SiteChaser? 

SiteChaser, an exclusive technology we offer at Early Express, is a retargeting approach which compiles IP addresses from your anonymous website visitors. Using the IP addresses, we identify the physical address of the customer and quickly send incentives and great offers using the power of direct mail. Since the visitors have already been to your website, there’s a good chance they are interested in your product and services. 

How does SiteChaser work? 

SiteChaser takes what we know about a browsing customer and uses it to decide the mail piece most likely to result in a sale. With website retargeting, your online shopping visitors, whether they actually follow through with a purchase or abandon items in a cart, will see banner ads featuring these items in future web searches. The same information can be used to create direct mail with a higher response rate than banner ads. Direct mail marketing will offer items like announced sales and frequent purchase programs to people who have already visited your store.

Targeting the right audience 

We know not every visitor to your site is a good target for direct mail. That’s why we put you in control - because you know your potential customers best. We can help you define which online triggers are set up on the page(s) you want. For example, abandoning a shopping cart may identify a great potential customer who will act with the added incentive from a mail piece to purchase. We also make sure to remove your current customers, subscribers, or employees so you know only new customers are receiving your promotion. 

Benefits of SiteChaser

The primary benefit of SiteChaser is the ability to target real people. Almost half of all internet traffic is fake. Since we’re using IP addresses, we can trace them back to the home addresses of real people to verify they are not robots. Another benefit is that SiteChaser uses tracking pixels instead of cookies, so there’s less of a chance that the tracking will be blocked. 

If you think your retail website could benefit from retargeting with SiteChaser, reach out and we can send you a free test pixel to install and try out. You can also check out our case studies to see how other companies have benefits from this unique technology.