Creating a marketing starter kit for your small business
4 key components for a marketing starting kit
The first thing you should do after starting a small business? Pat yourself on the back. Starting a small business can be a lot of things—exciting and adventurous, but also overwhelming and intimidating. It takes time and dedication to build an idea from nothing and make it work. Once you’ve given yourself the proper acknowledgment, it’s time to get down to business. We’re talking about making sure you have the correct marketing materials to grow your new business.
What marketing materials do you need?
There are hundreds of marketing tools available for small businesses. But these 4 are the most important and the most cost-effective for your business.
1.Branding
Before you create any other marketing materials, you need to make sure your business has a strong identity. This includes a business name, logo and tagline. If you don’t have the resources to create your own logo, you can find an affordable custom design service to make one for you. A logo is worth the upfront investment because if it’s done well and professionally, you can use it for years to come. Plus, a logo goes on every promotional item and digital component of your business, so it’s a necessity.
2.Website
Once you’ve got your brand established, it’s time to build a website. A website provides a level of professionalism and credibility to your company. More and more, people are searching online in order to verify a business as trustworthy before they even step foot in a store. Your website should provide everything a potential client needs to validate your business, including your business name, an “About us” section, contact information, hours of operation and product offerings. If building a website intimates you, Early Express offers website design services to help you design a unique website that promotes your products and makes it easy for customers to find you online.
3. Business cards
Now that you have a logo and website, you’ve got the right information to put on a business card. Along with being useful, relevant and budget friendly, business cards offer the perfect place to feature your logo and begin crafting a whole offering of cohesive branded materials. Business cards also offer different marketing opportunities. You can leave a stack at local stores or a vendor. You can use them to promote a first-time deal or special. They can even double as a loyalty card, if your business offers a relevant product. Early Express offers a variety of unique business cards to help you get started along with fast shipping to make sure you don’t miss a customer.
4. Postcards and flyers
How many postcards or flyers do you typically see throughout the day? Probably a lot and for good reason—postcards and flyers are cost effective marketing tools that can be repurposed in a variety of ways. They are easy to leave behind at events, tack up on community boards or mail out to prospective clients. Plus, their unique size and quality makes them stand out from regular mail and display additional promotional or product information. Order postcards or flyers from Early Express for great quality at a great price.
If you’re a small business that’s just getting started, Early Express offers professional printing for all of your marketing essentials. We also offer digital marketing services to make your campaign work even harder.
