What is GeoMoments Advertising?

It’s no secret that geotargeting advertising has opened the door for many advertisers. In general, geotargeting helps businesses focus on a specific market, resulting in more relevant messaging and a better return on investment. Your message is more likely to resonate with potential customers in your target audience—and geotargeting is a great way to accomplish that. At Early Express, we offer a solution that takes geotargeting to the next level: GeoMoment Advertising. 

What is GeoMoments Advertising? 

GeoMoments targets customers based on time and place. We can target specific events or areas where your ideal audience will be to help showcase your offers. Whether you want to connect with customers at an event that already occured or at an upcoming live event, GeoMoments lets you send your message to potential customers on their PC, mobile or tablet devices. This solution works best for event targeting if you have buildings with high value prospects you want to reach, such as college campuses, hotels, trade shows, or conventions. 

How does GeoMoments work? 

First, pick a specific location where your potential customers are likely to be gathering. It could be a tradeshow, a concert or a sporting event. Next, we will draw a polygon around the area of interest and start serving digital display ads. For live events (GeoMoments Live), this allows you to post ads on people’s devices during the event. Regardless of the type of event, we give you the ability to advertise directly to people in attendance without the high cost of sponsorship advertising. For past events (GeoMoments Past), you can obtain IP addresses from people who attended the event for up to 6 months after and target ads directly to their devices. We can even collect their home address and mail them an offer via direct mail. 

If you have competitors that are hosting events, GeoMoments work great for conquesting. Find the specific location or locations of your competitors, and advertise your specials and benefits to the attendees to earn the business from the people in competing locations. 

What’s the difference between GeoMoments and Geofencing? 

Traditional geofencing has many restrictions which limit its effectiveness. For example, geofencing requires people to opt-in whereas GeoMoments does not require any opt-in from customers. Since geofencing uses cell towers, it’s only able to serve ads in real time, while people are in the area, and cannot follow the customer home. However, GeoMoments uses latitude and longitude, so it can be traced back to the household IP address for up to 6 months after the initial contact with customers. 

If geotargeting and, specifically, GeoMoments sound like the right solution for your business, contact Early Express and we will work with you to create a plan specifically for you. We also offer additional omni-channel marketing solutions, including Site Chaser, a direct mail retargeting solution, IP targeting, and New Mover targeting.