Types of targeted lists for direct mail and benefits

What type of mailing list is best for your company?

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You’ve probably heard (or read) by now that direct mail marketing is still one of the most effective marketing tools. In addition to taking advantage of empty mailboxes, direct mail marketing can be segmented and personalized to capture the attention of various audiences and appeal to their unique pain points. It’s Targeted Direct Mailing Lists that enable this hyper-local approach and makes direct mail marketing so successful.

What are Targeted Direct Mailing Lists?

Targeted mailing lists help you reach the right audience by giving you more control over who receives your message. With the ability to segment your list by almost any criteria imaginable, you can be specific about who you’re targeting. This approach also allows you to tailor your message to the needs and desires of each audience, no matter how niche the market, and, in turn, leads to greater engagement and higher direct mail response rates.

What are the different types of Targeted Lists?

Targeted direct mailing lists are extremely powerful for businesses like real estate agents, financial institutions, healthcare providers, home service companies, restaurants, and retailers. These are a few of the most popular lists:

B2B Mailing Lists

Trying to target another business? With this type of mailing list, you can target businesses by location (city, county, state, or zip code), business type, or data, such as the number of employees, annual income and more.

New Mover Lists

Moving is a billion dollar industry and new movers are always searching for local businesses to replace their old ones. With new mover lists, you can target customers who are looking for local restaurants, plumbers, contractors, healthcare professionals, and other service providers in their new location.

Current Customer Mailing Lists

Targeted direct mailing lists aren’t just for new customers—current customers can benefit, too. Use your current customer database to send mail to current or past customers. These lists work well for loyalty rewards offers or to spur repeat business from those you’ve served in the past.

Renter Mailing Lists

Realtors and financial institutions often target renters with higher incomes to get them interested in purchasing a home. You can target all renters in your area or refine by demographics and behavioral characteristics to hone in on a specific audience.

Homeowner Mailing Lists

Current homeowners and mortgage holders are popular targets for refinancing offers and home equity loans. A targeted list with just homeowners is beneficial since it excludes renters, PO Boxes, and businesses. It can also be filter by many demographics such as home value, age, and children.

Custom Mailing Lists

If none of the above lists appear to your business goals, you can always customize your own to reach highly targeted demographics and market segments. That’s one of the benefits of targeted direct mailing lists—you can create your own list to ensure the demographics you care about are being reached.

Considering a targeted mailing list for your next direct mail campaign? Early Express can help you create the perfect list to meet the prospecting needs of your campaign. We also offer data processing (to ensure your data is clean and up-to-date), daily mail processing and EDDM (Every Door Direct Mail).

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