What's new with digital marketing?

The digital marketing landscape is constantly evolving. What was successful a few years might be outdated now, while trendy new platforms are proving themselves to be more and more effective. That’s why it’s important to stay on top of the trends to make sure your brand is keeping up with the competition and reaching as many customers as possible. 

There are a few trends from the past that are here to stay, such as chatbots, voice searches and video marketing. These platforms are seeing more use and interactivity from customers along with improved technology to make them even easier to execute. 

What’s new for digital marketing? Social commerce, like shoppable Instagram posts, direct messaging for customer service and influencers are some of the trends that are getting traction. However, there are a few emerging trends that are especially important for small businesses. 

Interactive emails 

Email marketing is still as effective as ever. In order to make this channel even more fruitful, brands are giving their emails a facelift. Instead of sending the usual plain-text emails, businesses are investing more time into creating and sending highly polished, well-designed emails. These emails look and function like web pages, and include clickable buttons to make them interactive. 

Programmatic advertising 

Programmatic advertising is the automated buying and selling of online advertising. Instead of manually choosing Ad placements, tracking performance and deciding which customers to target, software (and robots) do it for you. This allows you, as the expert on your business, to tackle more pressing issues. Automated systems take care of finding the right avenues of digital advertising and bidding on these avenues in real time. 

You can take programmatic advertising one step further with direct mail retargeting software, like SiteChaser. SiteChaser captures the IP addresses of your visitors, matches the IP to their home address and sends them a direct mail piece that aligns with your online advertising campaign. Utilizing programmatic advertising with a direct mail platform allows you to look at the specific pages of the customer’s online buying journey and send an automated personalized direct mail piece with the exact type of products that were viewed. It is a highly optimized and efficient option to increase conversion rates based real-time online data.   

SEO optimization 

One of the reasons digital marketing trends change so rapidly is because the platforms they depend on change rapidly. For example, Google updates its search algorithm thousands of times a year, which means marketers are forced to create digital content that’s optimized for the web. 

In order to get ahead of Google’s algorithm updates, we recommend creating your company’s Google My Business page. Google My Business allows you to set up a free Business Profile to easily connect with customers across Google Search and Maps. We can help you optimize your Google My Business page with the best keywords, categories, attributes and more, along with scheduling blog posts and managing your reviews. 

Want to make sure your business is taking advantage of the latest digital marketing trends? Early Express is here to help with innovative marketing solutions that ensure results.