Case Study: Furniture Store

The Campaign

A national furniture brand wanted to capitalize on its web traffic and leverage longer purchase cycles to boost its sales. Households that were located near physical store locations were targeted, while current customers and prospects who received other direct mail initiatives during the month of the offer were suppressed

The Results

  • 0.9% of the targeted homes purchased. 
  • The conversion rate was 4,400% higher than those anonymous visitors who did not get a mail piece and the Return on Ad Spend (ROAS) was over 1,100%. 
  • The service converted anonymous online shoppers into buyers and generated $250,000 dollars in incremental additional revenue.
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