What is New Movers advertising and why does it matter?

A couple packing items in a kitchen, loading a container. The woman wears pink, the man a blue shirt.

Believe it or not, moving is a billion dollar industry. How? On average, 450,000 people move every week in the US and spend an average of $8,700 on buying decisions in the first 30 days. Overtime, that adds up and has created the booming industry that moving is today. However, due to a lack of technology, there hasn’t been any ability to engage these people online—until now.

How does New Movers work?

New Movers is a program that capitalizes on IP targeting to send online ads to people who have just moved or are about to move into a new home. How does it work? Our patent pending IP algorithm determines the IP address based on the customer’s new physical address and targets ads directly at the IP/ router level. We’re also able to serve them direct mail, which, when combined with digital advertising, is extremely successful.

When it comes to reaching new movers, you can target them by location to get the most bang for your buck. From targeting small areas like zip codes to larger nationwide coverage, you can use geo-targeting technology to make sure the right audience receives your message.

What industries should use New Mover advertising?

While several industries can benefit from New Movers marketing, businesses specializing in home goods and services have the potential to see the most impact. When people move, they have a tendency to buy things like home decor and furniture to fill their new space or visit local home improvement stores for their renovation needs. They are also more likely to invest in home-related services, such as HVAC, plumbing and pest control services.

There are a few things to keep in mind when targeting new movers to ensure your advertising is effective. First of all, you have to build trust. New residents are more cautious and less likely to respond as well to overly salesly ads and marketing techniques. Be honest and straightforward in your message and it will pay off in the long run. Making new movers feel welcome is a great way to do this. When it comes to reaching new movers, timing is everything. After a few months, they won’t be new anymore. Instead, they’ll be residents with established customer loyalties. You have to reach new movers as soon as possible if you want to convert them to customers. The best way to reach new movers? Offer them your goods or services at a great deal. Giving a new resident something free is the perfect housewarming gift that will keep on giving back to your business.

Ready to target new movers? At Early Express, our New Movers program can make sure your business is the first and most frequent company people see to beat the competition. You can find out more or contact us directly to get started.

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