MailSpark

MailSpark

Integrated Direct Mail Technology for Enhanced Results

IP Targeting Logo
Our goal is to make direct mail the most effective form of advertising by integrating it with cutting edge digital marketing technology. A single mail piece will simply not work alone, so we've integrated additional online touches at a fraction of the cost of additional postage. 

We combine real time trackable results with a personal dashboard making it easier to see attribution and determine your ROI. Omni Channel marketing that integrates with the power of direct mail for a powerful lift in results over traditional direct mail alone. 

How MailSpark Works

1. Send us your client (or prospect) list or we can generate a list for you.

2. We'll then work to place banner ads on all of your client or prospect's devices. These are a great way to support your mailing project.

3. We'll send out your mail piece.

3. Additional touches happen on their online social media channels and with powerful retargeting efforts that we handle for you.

These additional ads reinforce your brand and drive traffic to your store or website, which typically result in higher revenue. 

Basic Components of MailSpark integrated omnichannel marketing.

Social Match

  • We pre-match your mailing list to social media accounts and deliver ads to those people before, during, and after the mailing arrives. 

Mail Tracking

  •  Receive full transparency on when mail is expected to arrive in homes and confirmation of delivery. Be fully prepared to handle the response from your direct mail campaign. 

Informed Delivery

  • Consumers signed up with Informed Delivery will receive an email preview of the mail arriving that day. With an interactive campaign, mail recipients will see a full color ride along ad and be able to respond with a single click!

Call Tracking

  • A dedicated local or toll free number for the direct mail campaign to track calls received. Full demographics including name, address, gender/age range (where applicable) and a copy of the recorded call. 

Online Follow-Up

  • Re-engage website visitors who left without taking an action by reminding them of their interest through retargeting ads on the Google Display Network.  

Social Media Follow up

  • Re-engage website visitors who left without taking an action by reminding them of their interest through retargeting ads on Facebook and Instagram.  

Contact us

And we’ll get right back to you.

MailSpark Form Submission

Share by: