FOR COMMERCIAL PRINTERS & PRINT BROKERS
Offer
direct mail to your clients - without owning a single mail machine.
You keep the client and the relationship. We run the mailing behind your brand, NDA-protected. We never sell direct to your accounts - ever.
Dayton OH
Local production in the south west Ohio region for faster turn times with national reach.
In-house
Printing, addressing, mailing, data processing under one roof.
48 yrs
In direct mail, data, printing and digital.
1977
Year Early Express was founded and family owned— built on USPS expertise, not VC funding
THE RESELLER'S DILEMMA
The challenges printers and brokers face
Every print shop eventually hits the same wall: clients want a single vendor who can take a job from file to mailbox. Without an in-house mail operation, you're forced to choose between turning revenue away or handing your hard-won client to an outsider you can't control.
You win the print job, then the client asks, "can you mail this too?" Say no and you watch the project — and maybe the relationship — walk down the street to a competitor who does it all. Say yes and sub it out blind, and you're trusting a stranger with your client's data, your deadline, and your reputation. Neither option is good. Buying inserters, presort software, and learning USPS paperwork to do it yourself means tens of thousands in capital and a learning curve before you mail a single piece.
HOW WE SOLVE THEM
Stop turning down mail jobs
When a client asks for a mailing and you sub it out blind, you risk the relationship. Hand it to a partner whose entire promise is that we never compete with you.
No capital, no headcount
Skip the inserter, the presort software, and the USPS paperwork. Plug into our plant and keep the margin on work you already win.
One stop shop
Data hygiene, variable print, postage engineering, and USPS induction under one roof - most jobs out in days, not weeks.
WHY PARTNER WITH US
Why printers and brokers choose Early Express
A white-label mail partner only works if it makes you money without ever putting your client relationship at risk. For 48 years we've built our entire model around one promise — your accounts stay yours — backed by the in-house production, postage expertise, and turnaround speed that let you say "yes" to any mailing your clients ask for.
Keep the client and the margin
You stay the vendor of record. We produce behind your brand and bill you wholesale, so the mailing revenue and the relationship stay yours.
A promise we never sell direct
Our reseller program is NDA-protected. We do not solicit, market to, or accept direct work from your accounts — it's in writing.
Zero capital, zero new hires
No inserter, no presort software, no USPS mail-entry training. Plug into our plant and add a service line overnight.
One accountable partner, fast
Data hygiene, variable-data print, postage engineering, and USPS induction happen under one roof in Dayton. One person owns the whole job, and most reseller mail ships in 3–5 business days — so you can promise a date and keep it.
THE FULL STACK
The full stack behind your campaign
When you hand us a job, you're not just buying machine time — you're plugging into a complete production house, anchored by our proprietary SiteChaser and SignalChaser tools and the print, data, and postage services that make a mailing actually land.
Commercial Printing
Full-service offset and digital printing in-house - postcards, letters, brochures, NCR, large format. One vendor from file to mailbox, no brokered handoffs.
Postage-Savings Engineering
USPS-authorized presort, commingling, and format engineering that quietly cuts postage on every drop - a 48-year specialty.
Data & List Services
Targeted list building, NCOA/CASS hygiene, new-mover and demographic modeling, and variable-data personalization that can lift response by up to 30%.
SignalChaser-Intent-Signal Direct Mail
We watch for in-market buying signals across your category and trigger a personalized mail piece to the household or business showing intent - so you reach prospects while they're actively shopping, not weeks later.
SiteChaser- Direct Mail Retargeting
We identify the anonymous visitors leaving your client's website and mail them a postcard within days. Campaigns layering mail on digital see response lift around 26% and conversion lift north of 40% versus holdout groups.
EDDM & Saturation Mail
Every Door Direct Mail and carrier-route saturation for blanket neighborhood reach at the lowest possible postage.
WHITE-LABEL EXPLAINED
Understanding white-label direct mail
If you've never resold mailing services before, the model is simpler than it sounds — and it's how most established printers quietly offer mail without owning a single machine.
White-label direct mail lets a commercial printer offer mailing services under its own brand by partnering with a production house that handles data, presort, postage, and USPS induction behind the scenes. The printer keeps the client relationship and the margin; the partner never sells directly to the printer's accounts.
How a white-label mailing partnership works
You send us the print files and the mailing list — or we build and clean the list for you. We handle CASS/NCOA hygiene, variable-data personalization, presort, postage optimization, and USPS induction, all under an NDA and under your brand. Your client sees your name on the invoice and the job; they never see ours.
Why printers add mail instead of buying equipment
A production-grade inserter, presort software, and a USPS mailing permit represent significant capital and a steep operational learning curve. Partnering converts that fixed cost into a per-job wholesale cost, so you only pay when you're already winning the work — and you can scale up or down with demand instead of carrying idle machinery.
BY THE NUMBERS
What the numbers say
The reseller program is built to remove every reason a printer hesitates — cost, speed, and risk. These are the figures that define adding direct mail to your shop with Early Express behind you.
0
Capital required to start
3-5 days
Typical reseller turnaround
1977
Producing mail since
NDA
White-label protection in writing
Figures are industry benchmarks for this category; actual results vary by list, offer, timing, and market.
WHAT WE PRODUCE
What we mail for you
From a single saturation drop to fully personalized statement runs, these are the programs we produce most often for printers and brokers — each mailed under your brand and presorted for the lowest in-class postage.
Postcards & self-mailers
Your client's design, our presort and postage engineering for the lowest in-class rate.
Letter & statement mail
Folded, inserted, and metered — including variable-data personalization.
EDDM & saturation
Every Door Direct Mail for your clients' neighborhood campaigns.
Overflow capacity
When your shop is slammed, route the mailing to us and keep the client happy.
THE PROCESS
How it works
No long onboarding and no software to learn. You bring the goal, we build and run the campaign under your guidance, and you see the results — three steps from first call to mailbox in days, not weeks.
We build & prepare
List, design, variable-data print, and postage engineering - all in-house, you approve every piece.
THE COMPARISON
Early Express vs. platform-only vendors
Self-serve mail platforms hand you a portal and a support ticket instead of a partner. When printers and brokers have a deadline and a reputation on the line, here's what changes when a real production house owns the job.
| What Matters | Platform-only vendors | Early Express |
|---|---|---|
| Production | Brokered or self-serve portal | Print, data & mail under one roof in Dayton |
| Accountability | Support ticket queue | A real person who owns your whole job |
| Track record | VC-backed, often new | Family-run & USPS-authorized since 1977 |
| Channels | Single product | Mail + SiteChaser + SignalChaser + digital |
| Postage | Standard rates | 48 years of postage-savings engineering |
✓
We are a fulfillment partner, not a competitor — our entire model depends on never poaching your accounts.
✓
Local Dayton production means real people and short logistics, not a faceless national portal.
✓ 48 years of postage-savings expertise quietly lowers the cost of every drop you resell.
FREQUENTLY ASKED QUESTIONS
Questions, answered
The questions printers and brokers ask most before sending us their first campaign — covering how it works, targeting, turnaround, pricing, and getting started.
Will you contact my clients directly?
No. Our reseller program is NDA-protected and white-label. Your client never knows we exist unless you want them to. We never sell direct.
What do I need to get started?
Nothing but the job. Send us the files and the list - or have us build the list - and we produce, presort, and induct under your brand.
How fast is turnaround?
Most reseller mail jobs ship in 3-5 business days. Rush windows available with notice.
Is there a minimum?
No long-term minimum. Start with one job and scale as your clients ask for more.
How is pricing structured for resellers?
Wholesale, per-job, with no long-term minimum. You set your own retail markup; book a call by June 30 to lock 10% off your first order.
What's your service area for resellers?
We focus the reseller program on commercial printers within about 30 miles of Dayton, OH, so logistics and handoffs stay fast and local.
Can you build the mailing list too?
Yes — we offer targeted list building plus NCOA/CASS hygiene, so you can offer a complete service even if your client has no list.
